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When we do a live event, we don't just sell ticket...

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When we do a live event, we don't just sell tickets to the live event and be done with it.

We record the event so we can sell it as a digital product.

We take videos and photos of the event so we can use them as social media content.

We get testimonials from the attendees.

We can transcribe the content and turn it into a physical manual or book.

And the list goes on.

So, it will pay you to always be thinking about how many outcomes you can get out of the one thing.

What are some other ways you can think of that give you more than one outcome from one thing?

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